Solutions

Information Security and High Tech Companies

Are you looking for clarity in your messaging that will resonate with target buyers? Would like to rapidly development your unique value proposition in the market by tapping into what your target buyers really think?

Trust Catalyst is unique because we focus on building a relationship with your prospective end-buyer. High tech decision makers are bombarded with meaningless emails, whitepaper offers, and webcasts that do not build the relationship required to move forward in the high-tech decision making process. We help our clients rise above the noise and capture the attention of end-buyers by understanding and delivering the tools high-tech buyers desperately need in their decision making process to become the trusted advisor.

We put particular emphasis on the need for clarity in messaging. We are able to work rapidly to discover and sell your unique value proposition because we bring in the subject matter experts who are in your target audience. We also make every attempt to peer-review our deliverables with the buyers you want to reach so you can be guaranteed that your marketing strategies resonate.

Learn more about how we can help you create:

>> Messaging, Positioning, and Unique Value Proposition Creation

>> Thought Leadership

>> Community Development and Customer Advisory Programs

Messaging, Positioning, and Unique Value Proposition Creation

What you say and how you position your company and products is the cornerstone to all successful sales and marketing strategies and programs. Without clear, concise, consistent, and authentic messaging, lead generation and sales programs fail. Due to the fast-paced nature of the high-tech industry, messaging should be periodically evaluated and sharpened as the competitive and threat landscape changes, new products are launched, and new customers articulate hidden value. Finally, as messaging changes, you must be sure that these changes are consistently followed through all collateral, website, web pages, and press releases to avoid confusing potential buyers with conflicting information. Often, companies lack the resources to keep pace with these changes. Trust Catalyst can help at all stages of messaging and positioning:

>> Messaging and Positioning Strategies and Documents

>> Go-To-Market Strategies

>> Unique Selling and Value Proposition Creation

>> Voice of the Customer Market Surveys and Research

>> Competitive Analysis and Market Analysis

Thought Leadership

Thought leadership is essential when building trusted relationships with high-tech buyers and gaining momentum with high-tech industry analysts. Both are required for market leadership. This feedback loop is a rewarding cycle that helps even the smallest start-up company achieve market and industry leadership quickly in the eyes of analysts and prospective customers. Trust Catalyst can help build thought leadership by delivering the tools required by high-tech decision makers and industry analysts who need to become educated on your solution.

As with all Trust Catalyst projects, this can be delivered for a fixed cost so you can achieve the objectives within the budget estimate you’ve projected.

Community Development and Customer Advisory Programs

In today’s high-tech sales process, it is essential to get targeted buyers talking. With the development of Web 2.0 and social networking technologies tools, building online communities and trusted relationships electronically have become an affordable reality. Trust Catalyst has helped build communities using closed-door, invitation only events and online tools like blogs and portals to help connect potential buyers. These tools are valuable because it allows tech buyers to drive discussions around the problems they need to solve rather than a one-sided discussion revolving only around product features. They are able to share experiences, network with peers and share their problems.

Trust Catalyst can create customized community development projects on a fixed price by following a repeatable methodology that we’ve delivered for a number of our clients and can save you money.